2020 A technological challenge
2020, a complicated year, which is taking a radical turn in the way it has been working, promises great changes in our sector, a year of renewal and new technologies that are opening before us, some of them for necessity and the others for obligation.
The new industrial revolution is coming to the Broadcast world, processes and tasks are being modernized at a much higher speed than usual.
The technological changes that are just around the corner, affect directly Broadcasters and audiovisual companies.
In this article we try to list and name the elements that we must know in order to evaluate their implementation sooner or later, since it seems inevitable that they end up being established.
We list keywords that we must consider and that are here to stay.
How to apply all these techno-words in the audiovisual world?
More and more solutions and technologies from the IT environment migrate to our audiovisual world, the Broadcast sector is already more IT than coaxial sector.
* If you want to know more, visit our website in the WIKIBROADCAST section, divulginig articles, where we extend these concepts.
This technology tries to simplify IT installations, to have a single hardware element that is capable of executing the necessary tasks that were previously produced with several physical elements of Hw and Sw. It seeks to increase the efficiency of the hardware, making use of the most performance possible from a machine executing various tasks, which take full advantage of its power.
Switching from an SDI infrastructure to IP is not a simple task, but everything points to it being a reality in the medium term, the IP has many advantages over the classic SDI.
The biggest current handicap is the definition and consolidation of communication standards, this reminds us of when the MXF was born; when all video servers said they were compliance, but in reality, it was very different until the maturity of the standard achieved true interoperability.
To have a maximum efficiency IP television, you have to implement technologies along the way such as Virtualization.
Before going to the cloud, which has its pros and cons, it seems logical to adapt to more conservative solutions such as virtualization.
Virtualization is basically having hardware and using software to distribute its processor, memory, and storage among several “virtual machines” that are capable of performing very different tasks that they used to do separately.
SaaS. Software as a Service
Pay to use, or software as a service is a market trend that is increasingly requested by our customers. Like renting, or leasing a car, it is another option to add to the portfolio of solutions that allows different clients to opt for technology that does not require a strong initial investment, companies or newly created projects with a limited Capex are the greater beneficiaries of this option, however, consolidated companies prefer the traditional investment project since it tends to have a lower total cost, although it has burdens that the SaaS model does not have.
More and more audiovisual companies see Disaster Recovery as a necessity, they are aware that the assets of an audiovisual company are their media files; unfortunately, their vulnerability is greater in the face of disasters, accidental or premeditated.
A good media security plan happens among others to have a good Disaster Recovery plan, for this, there are multiple possibilities that adapt to each type of client.
Bringing media to the Cloud is an increasingly viable and “cost-effective” possibility.
The famous cloud has many advantages, but also some inconveniences, that is why still today we haven´t migrated 100% of our technology to this type of solution.
There are different types of clouds, private, public, hybrid. To know which one is best suited to each company is not a simple task; studies and efficiency tests are required, as well as good risk analysis to determine which cloud to use.
The use of the cloud is not conceived without good connectivity, in fact, one of the biggest handicaps in the implementation of this technology is connectivity, it’s QoS and its cost.
Innovative solutions such as Edge Computing seek to increase the efficiency of the networks, taking maximum advantage of the existing infrastructure to improve the quality of the service and reduce the cost of use of these communication networks.
A recent example is that of Telefónica Innovation together with RTVE in remote production, through Edge Computing. The remote production of this test allows working with 1.5Gbps HDSDI camera signals, all cloud processed and mixed, with near real-time monitoring through 5Mbps proxies.
5G takes the name from the fifth generation of mobile phone technology, allows a high bandwidth of between 400 Mbps and 1.2 Gigabits/s, low latency and high quality of service.
In short, it is a technology that can be used in the audiovisual environment, in the area of communications that allows improving and increasing the quality of the signals to be sent and received.
All this technology increases the contents produced, captured or treated, the average volumes that are generated today are impressive if we compare them with those generated a few years ago.
In order to process all these media files, the correct use of metadata or information that defines and describes the content, both at a technical level and the content itself, is essential.
One of the possibilities that exist today to increase, improve and optimize metadata is the use of AI, Artificial intelligence.
Generate content that can be consumed in any form and device, a transverse media to its final destination.
Being able to create content that makes sense on different platforms.
Increasing the efficiency of human intervention, improving production processes and minimizing the time spent on a task are elements that the AI tries to support.
Artificial intelligence cannot replace humans today, but it can make life easier and improve their performance.
The first industrial revolution was a drastic change in the production and manufacturing of products, AI is called to be a new revolution that is gradually implemented in activities that allow human beings to devote their time to more creative and imaginative tasks that a machine would hardly be able to perform.
Business digitalization is a breakthrough, it allows us to improve efficiency and workflows, increase productivity and improve product quality. But it has a risk, a threat that in linear, non-shared and isolated processes did not have. Security or cybersecurity becomes a key piece of high importance for the correct development of the digital processes of any company, including media companies, televisions and producers have an important task of securing the environments and the media produced.
The US National Security Agency indicates 5 fundamental pillars in Cybersecurity;
A correct risk analysis, the reduction of vulnerabilities, the reduction of threats, the mitigation of consequences and the enabling of security results.
The distribution of digital data, ones, and zeros, among a chain distributed in blocks between multiple devices in open or closed environments.
Distribute the information with a lock that makes it unalterable by dispersing the blocks.
This technology, which is being increasingly applied in banking and the financial sector, is also useful for audiovisual companies that want to ensure the stability and inalterability of their media content.
This technology is closely linked to security, it seeks to create a new type of network, impenetrable and secure that does not allow anyone to modify their assets.
Asier Anitua Valluerca
Gerente Desarrollo de Negocio
Telefónica Servicios Audiovisuales