IoT – Internet of Things

IoT is the acronym that we use to refer to the connectivity of the elements and objects of everyday use with the Internet. Home automation applications, artificial intelligence, and machine learning are all mixed in the same prospective cocktail.

IoT seeks to change the quality of people’s lives, simplify and improve it by incorporating these things into a more intelligent, useful, comfortable, practical and ultimately beneficial use of what it is right now.

The consulting firm Gartner indicates that the year in which we are in, 2020, there will be approximately 26 billion devices connected to the IoT internet.

With the next IP protocol, IPv6, there will be a change in the use of things, you can have greater control and identification of any type of object.

Cisco, currently leading the IoT initiative, together with Telefónica, is working on a promising future, which requires neither Wi-Fi nor Bluetooth since they are signals of low power and low energy consumption.

Kevin Ashton wrote in 2009:

“If we had computers that knew everything there was to know about things, using data they gathered without any help from us, we would be able to track and count everything, and greatly reduce waste, loss, and cost. We would know when things needed replacing, repairing or recalling, and whether its functioning was correct. The internet of things has the potential to change the world just as the digital revolution did a few decades ago. Maybe even more”.

In the marketing area, it is very interesting to have IoT in order to study consumer habits. A Smart TV that gives us data of our spectator´s use, all under the strict law of data protection and totally anonymously; informs us of what the user really wants, desires or needs, and therefore we improve their user experience and ultimately their life quality.

The counterpart comes from how to use the generated information, the importance of ethics, Compliance and company honesty. It is something fundamental for a connected future.

Asier Anitua Valluerca

Asier Anitua Valluerca

Gerente Desarrollo de Negocio

Telefónica Servicios Audiovisuales