OTT Video

Video streaming and content distribution Over The Top is revolutionising the distribution of signals and the marketing of content in the audiovisual sector.


The growth in the number of intelligent devices connected to the Internet and the greater bandwidth for data that allows for a better user experience, has caused video consumption to rocket.

The Over The Top, services provided via the Internet, emerge as an alternative to the provision of traditional cable or satellite television simplifying the infrastructure necessary to reach any audience anywhere in the world. With new video compression technologies and greater bandwidth for Internet access, OTT content becomes one of the best options for reaching the greatest number of users in each region, making this content profitable with all types of payment methods and targeted advertising. TSA is an expert in OTT services, but also has extensive experience in the broadcasting of multimedia content over networks in the customer’s corporate environments.

OTT platforms have served to enhance the user experience by adding to the channels and live broadcasts, VoD, films, series and video-on-demand events that the user can watch wherever, whenever and on whatever device they want.

The arrival of OTT 2.0 will also enable a better monetisation by the platform, a more personalised experience for the viewer and greater interactivity with the user thanks to new technologies such as artificial intelligence and Big Data.

In terms of monetisation, OTT platforms, in addition to offering the content catalogue with traditional subscriptions, can include targeted and personalised advertising thanks to the collection of data by Big Data. This will allow the different advertisers to offer much more effective advertising by being able to offer hyper-personalised ads, based on users’ tastes or previous choices, while offering additional revenue to the content platforms.

The contents can also be more personalised, being able to access to exclusive contents depending on our tastes, statistics, or in the case of a sport event, to be able to watch replays in real time, choose different views or camera shots, or even just show us the shots of our favourite player.  

The new OTT2.0 platforms also offer a unique experience in terms of interactivity with the viewer, who will be able to personalise their experience, participate or interact, even being able to buy an item by double clicking from the content they are watching at the platform.

Video streaming

OTT Platforms

Content Dynamisation