OTT Video

Content Dynamisation

TSA offers multiple services and content dynamisation strategies on OTT platforms, which allow viewers to consume content at any time and from any device in the simplest and most attractive way, resulting in greater business growth for the platform.

The possibility of being able to enjoy our favourite films and series at any time is increasing the consumption of content on OTT video platforms and Video on Demand (VoD). It is, without a doubt, a growing business that is changing the way content is produced and marketed.

Thanks to TSA’s services and capabilities, it is possible to make the catalogue more attractive, redesigning the strategy according to the consumer’s opinion and tastes.

In recent years, the consumption of LIVE events has been taking on special importance on OTT platforms; the Dynamisation process completes and enriches the offer of linear content, making it possible to offer a differential and personalised proposal to users.

The service offered by TSA includes the design, development of processes and activities to carry out the necessary Dynamisation tasks for any type of platform. Through our statistical analysis of consumption data, we create different recommendation profiles for highlights, new channels, subscriptions and pricing models, among others, in addition to supporting our clients in their external communication.

Thanks to the combination of these factors, TSA achieves an excellent improvement in the user experience within the platform and in the commercialisation of content, giving greater visibility to the catalogue, facilitating the search and, consequently, increasing the consumption of hours per user.

Content Dinamisation Services

The context in which the work is carried out can be summarised as follows:

Strategy and Planning

  • Planning including premieres, new ingests and highlights both LIVE and VOD
  • Creation of Editorial Collections
  • Creation of Special Collections, according to schedule
  • Implementation of new functionalities
  • Market and consumer trend research
  • Analysis of functional and graphic requirements
  • Analysis of the results of the Dynamisation
  • Brand Plan by events, seasonality…

Editorial Management

  • Grid design
  • Editorialisation and QA in each device: Dynamised content, metadata, duplicities, news and incidents.
  • QA External Communication (Official sites and RRSS).
  • Management of junctures and emergencies
  • Inputs functionalities with Product
  • Daily dynamisation of the defined sections

Design

  • Design of graphic materials to feed the content refreshment of the platforms.

Operation

  • Implementation and publication of the dynamisation grid in CMS
  • Monitoring and technical QA of the dynamisation in the CMS
  • Execution of the graphic design and implementation in the CMS
  • Follow-up of commercial plans and implementation of new features in the CMS
  • Management of situations and emergencies

Analysis and reporting

  • Data analysis
  • Dashboard generation
  • Analysis of results
  • Feedback to planning team
  • Reporting of consumption and KPIs
  • Monitoring of Dynamisation : Strategy, Marketing, campaigns…
  • Presentation of statistical analysis results

The following is an example of how the use of the dinamisation services has considerably increased both the number of users and the number of hours of consumption per day.

Through the analysis of market trends, consumer studies and dynamisation results, TSA specialises in a data-driven strategy that allows to provide its clients recommendations for external communication, brand projection, content plan or editorial calendar. From the graphic design of pieces to the daily dynamisation of defined sections, editorial management, CMS operation and QA form a fundamental part of the service, as they allow to adapt each clients’ needs, bringing to reality the strategies developed based on the analysis of reports, dashboards, heat maps and monitoring in social networks, among other BI tools.

What is
Dynamisation?

Dynamisation is identifying what can generate interest, in order to highlight it and generate an impact.

TSA is in charge of the Dynamisation of the Movistar TV platform in several Latin American countries. Our main objective is to understand the user’s tastes, facilitate their search and show them, in the most attractive way possible, the multiple entertainment possibilities they can find on the platform.

Did you know…

Thanks to dynamisation, we have managed to multiply x15 the consumption of many contents by TSA customers.