Digital Transformation

The boundaries between IT and audiovisual technologies are shifting, blurring and disappearing altogether. Video over IP is here to stay and TSA is a pioneer in this fascinating new territory.


For the last 20 years, Telefónica Servicios Audiovisuales has been leading the main digital transformation projects that have taken place within the audiovisual sector, and it continues to do so down to this day. In these two decades, the implementations of SDI, HD, digital systems for managing and archiving audiovisual content or assets, have made it possible to fully develop “tapeless” production facilities.

The latest qualitative leap is the conversion of a video signal into a digital “archive” that can be sent to any destination with an IP address, not only outside the production centre’s facilities, but also as a method to manage the flow of content and internal audiovisual signals of the broadcaster. From the capturing of the camera signal (or any other video feed) to its distribution or broadcast, including editing, archiving, metadata and the control signals that enrich the signal or the original content.

For this kind of change, it is crucial to find the perfect partner. The right ally who, like TSA, has extensive and proven experience in production and broadcasting services, in audiovisual solutions, and in the digital transformation of TV production centres.

Telefónica Servicios Audiovisuales prefers to establish global and far-reaching business relationships, and particularly in technological changeover projects, in which the results can cause the client to perceive a certain degree of risk and uncertainty. To this end, through its consulting services, TSA helps to define transformation master plans, accompanying companies in defining their needs in the steps prior to a project’s execution, as well as in subsequent phases. Periods such as user instruction on the new systems or training and coaching are of paramount importance in any transformation process; because this not only means a change of infrastructures, processes or workflows, but also a change of mentality. This is why business continuity services such as support and maintenance are equally transcendental.

TSA helps its clients to overcome their fear of the digital transformation, as we accompany you in this leap into the future