Telefonica’s audiovisual innovation La Cabina

News 13 April, 2023


Telefónica keeps going on its compromise of innovation and technological implementation with La Cabina, a space where new digital transformation technologies dominate the vision of a promising future.

The fusion between the physical and the digital is revolutionizing the telecommunications sector. Thanks to the technological evolution that is leading this transition, new tools and solutions have transformed the way we interact with our information and environment. From metaverse to Blockchain, the implementation of all these advances has enabled companies to develop truly memorable experiences for their users, as well as unlocking an unimaginable growth potential and evolution.

With this opportunity in mind, Telefónica has developed a new project that allow the visitors to interact with the latest advances in audiovisual equipment and technologies, in addition to others such as 5G, Industry 4.0 or Internet of Things (IoT). Therefore, we find ourselves in front of a space where technological inspiration and innovation are the main characters: La Cabina. Within its 2,000 square meters, this project inspires a vision towards a future where the latest technologies will lead the digital transformation and bring, consequently, new ways of creating, distributing and consuming content thanks to the growth of OTT platforms, streaming services, VoD, etc.

Integration between real and virtual realities represents a great opportunity that allow companies to differentiate themselves in a highly competitive market, approach an increasingly demanding audience and optimize their resources. Among all these new technologies, the development of virtual environments built around Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR) or Extended Reality (XR) experiences stands out. It is possible to create adaptable virtual studios that can be changed according to the needs of each audiovisual producer, which is a great advantage compared to the traditional set, less versatile, more voluminous and expensive. As can be seen in La Cabina, it is only necessary to install a chroma key or LED screen together with a recording equipment, from PTZ broadcast cameras to professional ones, to implement the set and, through Edison Pro software by Brainstorm, use different spaces.

La Cabina’s virtual studio includes a NewTek tricaster multifunctional video mixer for multi-camera events.


The potential of these audiovisual technologies applied to the business sector is clear. It is possible to dynamize scenarios more easily, optimize the physical space occupied by current sets, use effects and virtual objects previously unavailable and facilitate the content production process, among other advantages. In fact, thanks to the combination of this technology with graphic engines, such as Unreal Engine, its use is being extended to television and cinema, as seen in the production of The Mandalorian, part of Star Wars Universe.

Current software allows the use of devices that can scan the environment to generate virtual renders, such as mobile devices with LiDAR sensor like iPhone. But actually, as shown in La Cabina, the development of new devices with this kind of sensors, as the one created by Boston Dynamics and customized by Telefónica, opens a new gate for virtual spaces construction. In this way, the use of this technology becomes achievable and useful for final users, such as content creators, as well as for companies that want to broadcast, for example, live events, presentations or shareholder meetings placing them in digital environments, without the need of building up a physical scenario and structure.

La Cabina shares and renovates Telefónica‘s commitment to innovation in all its projects. It offers and prioritizes the implementation and development of new technologies for its customers, a commitment that extends to Telefónica Audiovisual Services (TSA), a key player in the innovation and implementation of audiovisual services and infrastructure of the company.