OTT Service in Microsoft Xbox
Access to Movistar Imagenio TV channels via Xbox 360.
In November 2011 Telefónica de España and Microsoft presented the Movistar Imagenio service for Xbox 360; a subscription-based OTT service that offered Xbox 360 console users the possibility of accessing the contents of 15 channels selected from Movistar Imagenio from their devices, which at that time represented a new and revolutionary way to enjoy digital home entertainment.
The offer included channels such as ESPN, Eurosport, MTV Spain, Xtreme Sports, Iberalia, Gol Televisión, among others.
In that transcendental corporate project Telefónica Servicios Audiovisuales took on the responsibility of encoding Movistar Imagenio’s 15 channels in MPEG4 AVC , with Smooth Streaming encapsulation, in addition to encrypting them with Microsoft PlayReady DRM technology.
The distribution of these channels over the Internet was carried out through Akamai’s CDN, one of Telefónica’s partners, applying a geoblocking system to guarantee Xbox users in Spain the exclusivity of the service and restrict unauthorised access.
Moreover, TSA took over the operation and monitoring of this 24x7 OTT platform.
The capacity of the audiovisual medium to reinvent itself and break down barriers to new forms of consumption has been coined as: Video on Demand...Global Content,Latin America,Telefónica Digital,VoD Content Management
Akamai, Microsoft, Movistar
HD, Smooth Streaming Encapsulation, H264 Encoding, Microsoft Play-Ready DRM
Contribution, OTT encoding platform, encryption and CDN