Telefónica Servicios Audiovisuales participates in the INCOM Forum 2024
On the 6th and 7th of March, Valencia became the epicentre of technological innovation in the audiovisual sector with the celebration of the INCOM Forum, Innovation Conference in OTT & Media 2024. An event that took place within the framework of Forinvest, the largest financial-business networking space in the country, in collaboration with tyris.tv and Feria de Valencia. The forum managed to bring together prominent figures from the audiovisual scene, both nationally and internationally.
The conference, focused on the most cutting-edge technologies in the sector, featured the participation of renowned professionals and companies from the industry, such as Alejandro Amenábar, Microsoft, Mediapro, Google, Warner Bros, and Repsol, among others. The participants shared their knowledge and experiences through lectures and practical workshops, offering a deep and updated insight into the trends and advances that are shaping the future of entertainment and digital media.
Among the notable speakers was our colleague Asier Anitua, who represented Telefónica Servicios Audiovisuales (TSA) with the conference titled “Challenges, Opportunities, and Ultra-Personalisation of Audiovisual Content.” In his presentation, Asier addressed the new challenges and opportunities that artificial intelligence (AI) is already offering in the audiovisual sector. He highlighted how AI is transforming the way audiovisual content is produced, distributed, and consumed, and showcased the innovative services that TSA and HubTSA can provide in this area.
Asier Anitua delved into the importance of ultra-personalisation in audiovisual content, an emerging trend that allows for a more precise and effective adaptation of the user experience, thereby improving viewer satisfaction and the efficiency of content distribution. He also emphasised the crucial role that AI plays in this process, from automating production to optimising the delivery of personalised content.
The INCOM Forum 2024 has not only served as a platform for knowledge exchange but also as a meeting point for collaboration and innovation. TSA‘s participation in this event reaffirms our commitment to innovation and excellence in the audiovisual sector, highlighting our ability to face future challenges and seize the opportunities that technology offers us.
For those who could not attend the event, we invite you to watch Asier Anitua‘s full conference at the following link: CHALLENGES, OPPORTUNITIES, AND ULTRA-PERSONALISATION IN AUDIOVISUAL CONTENT.